weDo/ Professional is a new eco-ethical haircare brand that is on a mission to help people transition to a happier, healthier, & more sustainable lifestyle through acts, not words. weDo/ was created by a small group of people within Wella Company sharing a common passion for sustainability. Coming together to act and push for positive change within the company by challenging traditional processes. Driven by determination, the team co-created with Wella's hairdressers and scientists weDo/ Professional – a new natural brand of which all products are designed to be more eco-ethical, Vegan Society certified, and Cruelty Free International approved while delivering professional performance.
From its origination, weDo/ Professional is acting together with its community of #weDoers by collecting 8 plastic bottles from the environment for every weDo/ Professional product sold together with Plastic Bank – an international organization that fights against plastic pollution entering the oceans while improving the lives of those collecting it. While all weDo/ products are designed to be 100% recyclable and are made from up to 94% recycled plastic, we simultaneously work on new ways to decrease our plastic impact, with solid forms for example.
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This detangling spray will boost your hair manageability and gently nourish your hair with a touch of shine. We love it before styling!
- Vegan Society & Cruelty Free International approved
- 99% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- With macadamia oil
- Dermatologically tested
- Plastic bottle made with 94% recycled material and is 100% recyclable
- FSC Certified Cardboard made from 100% recycled material and is 100% recyclable
£15.00 -
This scented hair and body mist has a signature sparkling fragrance of crisp dewy petals gently floating on water. Our recipe to lift your mood!
- Vegan Society & Cruelty Free International approved
- 98% natural origin ingredients
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- With naturally activated bamboo leaf water
- Dermatologically tested
- Plastic bottle made from 94% recycled materials and is 100% recyclable
- FSC Certified Cardboard made from 100% recycled material and is 100% recyclable
£18.00 -
Our lightly moisturizing conditioner is ideal for fine hair, instantly detangling hair, leaving it soft to touch. And all this without silicones!
- Vegan Society & Cruelty Free International approved
- Professional performance & coloured hair friendly
- 95% natural origin ingredients*
- Minimalist formula created in professional haircare labs
- Formulated without silicones and artificial dyes
- Made with naturally activated bamboo leaf water
- Dermatologically tested
- Plastic tube made with 50% recycled material and is 100% recyclable
£16.00 -
The Light & Soft hair mask for fine hair leaves hair soft while reducing frizz. More intense than a conditioner but just right for fine hair.
- Vegan Society & Cruelty Free International approved
- Professional performance & coloured hair friendly
- 96% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- Made with naturally activated bamboo leaf water
- Dermatologically tested
- Plastic jar made with 50% recycled material and is 100% recyclable
£18.00 -
This minimalist low-foam formula gently cleanses your hair and scalp, leaving it soft to the touch, ideal for fine hair.
- Vegan Society & Cruelty Free International approved
- Professional performance & coloured hair friendly
- 94% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without sulfates, silicones and artificial dyes
- Made with naturally activated bamboo leaf water
- Dermatologically tested
- Plastic bottle made with 75% recycled material and is 100% recyclable
£16.00 -
The Moisture & Shine Conditioner instantly detangles hair, leaving damaged hair soft and shiny. And all this without silicones! It’s also excellent in maintaining colour vibrancy with naturally activated rooibos extract.
- Vegan Society & Cruelty Free International approved
- Professional performance & coloured hair friendly
- 95% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- Made with naturally activated rooibos leaf
- Dermatologically tested
- Plastic tube made with 50% recycled material and is 100% recyclable
£16.00 -
This hair mask intensively conditions normal or damaged hair, improves softness and shine while reducing frizz. It also maintains colour vibrancy too! It’s made with naturally-activated rooibos extract and murumuru butter that deeply nourishes hair.
- Vegan Society & Cruelty Free International approved
- Professional performance & coloured hair friendly
- 94% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without sulfates, silicones and artificial dyes
- Made with ethically sourced murumuru butter
- Dermatologically tested
- Plastic jar made with 50% recycled material and is 100% recyclable
£18.00 -
This minimalist low-foam formula gently cleanses your hair and scalp, leaving it soft, vibrant and moisturized. Ideal for normal or damaged hair.
- Vegan Society & Cruelty Free International certified /approved
- Professional performance & coloured hair friendly
- 94% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without sulfates, silicones and artificial dyes
- With naturally activated rooibos
- Dermatologically tested
- Plastic bottle made with 75% recycled material and is 100% recyclable
£16.00 -
This moisturizing hair cream moisturizes, softens and provides manageability, leaving hair silky and shiny all day.
You will like it on your hands too! It keeps hands hydrated for up to 2 hours and quickly absorbs into the skin allowing your hands to be used right away.
- Vegan Society & Cruelty Free International certified
- 97% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- With ethically sourced murumuru butter
- Dermatologically tested
- Plastic jar made with 50% recycled material
£15.00 -
This composition of natural oils instantly nourishes hair, leaving it soft and shiny with anti-frizz effect. Try
it on your skin too for a perfect pampering effect.
- Vegan Society & Cruelty Free International certified
- 99.4% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- With macadamia and sweet almond oil
- Dermatologically tested
- 100% recyclable glass bottle
- FSC Certified Cardboard made from 100% recycled material and is 100% recyclable
£28.00 -
This overnight hair mask deeply nourishes and repairs hair. Whether your hair is straight or curly, we are sure you will be impressed by the results!
- Vegan Society & Cruelty Free International approved
- 97% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- With ethically sourced cupuacu butter
- Hypoallergenic
- Plastic jar made from 53% recycled materials
- FSC Certified Cardboard made from 100% recycled material and is 100% recyclable
£18.00 -
This balm seals split hair ends and provides protection from further damage, works great on lips, too! With sweet almond oil.
- Vegan Society & Cruelty Free International approved
- 93% natural origin ingredients*
- Minimalist formula, dermatologically tested
- Formulated without silicones and artificial dyes
- 100% recyclable packaging
£15.00 -
The Rich and Repair Conditioner instantly detangles, making wet hair easy to comb, and protecting it against breakage. Formulated with higher levels of conditioning agents than our other conditioners, this conditioner leaves the hair smooth, easy to manage and frizz-free – all this without using any silicones in our product.
Formulated with naturally-activated cassava root, the Rich and Repair Conditioner is great for coarse or very damaged hair because it can help protect it from any further damage.
- Vegan Society & Cruelty Free International certified/approved
- Professional performance & colored hair friendly
- 94% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- With naturally-activated cassava root
- Dermatologically tested
- 900ml plastic bottle made with 75% recycled material and is 100% recyclable
- 75ml and 250 ml plastic tube made with 50% recycled material and is 100%
£16.00 -
The Rich and Repair Mask deeply nourishes the hair and protects it against breakage. Formulated with a rich blend of cupuacu butter and naturally-activated cassava root, the mask leaves the hair feeling smooth, easy to manage and frizz-free. Great for coarse or very damaged hair.
All Rich & Repair products include naturally-activated cassava root.
- Vegan Society & Cruelty Free International certified/approved
- Professional performance & colored hair friendly
- 94% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- With ethically sourced cupuaçu butter
- With naturally-activated cassava root
- Dermatologically tested
- 75ml plastic tube made with 50% recycled material and is 100% recyclable
£18.00 -
Our richest formula yet, this shampoo is created to highly condition the hair as well as protect and treat it against hair breakage. Leaves the hair manageable and frizz-free. This product is ideal for coarse hair or hair that has been damaged badly through heat, chemical treatments or multi-process coloring. Our shampoo is also a treat for hair that is naturally very curly, because they tend to be more dry and in need of richer care.
All Rich & Repair products include naturally-activated cassava root.
- Vegan Society & Cruelty Free International certified/approved
- Professional performance & colored hair friendly
- 93% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without sulfates, silicones and artificial dyes
- With naturally-activated cassava root
- Dermatologically tested
- Plastic bottle made with 75% recycled material and is 100% recyclable
£16.00 -
This light scalp tonic spray provides a feeling of hydration and refreshment.
- Vegan Society & Cruelty Free International approved
- 99% natural origin ingredients*
- Minimalist formula born in professional haircare labs
- Formulated without silicones and artificial dyes
- With naturally activated bamboo leaf water
- Dermatologically tested
- Plastic bottle made from 94% recycled materials and is 100% recyclable
- FSC Certified Cardboard made from 100% recycled material and is 100% recyclable
£18.00 -
Our shampoo bar can last up to 80 washes. Rinses out easily. No plastic. Less water. Our sustainable champion in a bar is now award-winning! The No Plastic Shampoo Bar has been awarded as Best Natural Formula Shampoo at the Marie Claire UK Hair Awards 2021.
- Vegan Society & Cruelty Free International approved
- 95% natural origin ingredients*
- Minimalist formula
- Formulated without sulfates, silicones and artificial dyes
- Dermatologically tested
- Cardboard made from 100% recycled materials and is 100% recyclable
£12.00
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Contact UsStation Road
Llanrug
Caernarfon
Gwynedd
LL55 4AG
Email: info@elaineshairandbeauty.co.uk Tel: 01286 672 023
